• Creating a Visual Marketing Analytics Dashboard in Google Data Studio

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    Name: Creating a Visual Marketing Analytics Dashboard in Google Data Studio
    Date: October 18, 2018
    Time: 8:30 AM - 12:00 PM CDT
    Website: https://sbdc.wisc.edu/manage-your-business/digital-marketing-series/#creating-a-visual-marketing-analytics-dashboard
    Event Description:

    The most important metrics for your organization are all-too-often buried in Google Analytics or Facebook Ads Manager. What if you and the people you report to could see that key data visually in a single, interactive dashboard you could bookmark in a web browser? Well you can, with a free tool called Google Data Studio.

    In this class, you’ll learn how to gather your marketing Key Performance Indicators (KPIs) in one place and show them off with great-looking graphs and visuals. We’ll go over examples including

    • website visitor use data from Google Analytics
    • SEO data from Google Search Console
    • paid search data from Google AdWords
    • 3rd-party data like Facebook Ad Manager, MailChimp, etc.
    Location:
    UW-Madison Grainger Hall
    975 University Ave
    Madison, WI 53706
    Date/Time Information:
    10/18/2018; 8:30am-12:00pm
    Contact Information:
    Julie Wood 608-263-9675
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    Fees/Admission:
    $149
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