Using Lead Pages and Lead Magnets to Grow your Customer Base

If your website is not performing for you, it is just taking up space. A high performance website is like having another employee on your team who never sleeps and never goes on vacation, churning out business leads as your customers are researching solutions you can solve. In this powerful workshop, learn how to build a lead generation engine for your business site as we discuss ways to attract and compel users with valuable content and specialized pages on your site that are hyper focused on driving new business potential your way.

• Lead Magnets; what they are and how to build them
• How to align lead magnets to the needs of your audience
• Lead Pages; what they are and why they’re essential to any marketing campaign
• How to craft a compelling landing page
• Looking at some popular lead-gen tools available
• How to nurture a new lead most effectively